Zena delivers structured Decision Briefs that give PE partners and CPG brand leaders the clarity to act — without months of agency work or internal debate.
No retainer. No commitment. One focused deliverable.
The Decision Brief
A Decision Brief is a structured, senior-level strategic document that cuts through the noise and gives you a clear path forward — in 10 days, for $15K–$20K.
Who it's for
Zena works with PE partners running brand diligence and CPG executives who need an independent, senior-level view — fast.
Running a buy-side process and need a fast, independent read on a brand's strategic position? Zena delivers a Decision Brief in 10 days — no retainer, no pitch deck, no months of onboarding.
Your brand is at an inflection point — new market, repositioning, portfolio decision, or acquisition target. Zena gives you the senior-level clarity to move with conviction.
Why Zena
Every Decision Brief is authored by Avani Kapoor — former BMS, Wyeth, and Reckitt — who brings 20+ years of brand strategy directly to your question.
20+ years across CPG, pharma, and consumer health at BMS, Wyeth, and Reckitt. You get someone who knows your category, not someone learning it on your dime.
No months-long retainers. No layered teams. Avani works directly on your brief — from kickoff to delivery — so you get senior thinking, not a junior's synthesis.
Every brief ends with a clear recommendation and named tradeoffs. You're not paying for a report — you're paying for a point of view you can act on.
Book a free 30-minute scoping call — no pitch, no commitment. We'll figure out if Zena is the right fit for your situation.
Or email avani@brandtuit.com directly. Response within 1 business day.